A lot of people have been freaking out over the last few weeks. The latest Google update has de-indexed a good deal of PBN’s that people had, and destroyed the rankings of their money sites. This post is intended to let people know that it is not effecting everyone, and there are some ways you can protect yourself. Yes, they are the same things I’ve been saying for quite some time now, but I’ll say it again as a reminder to everyone.
One of the most important things by far is the content you put on the site. You want the content to be readable with minimal typo’s and gramatical errors. It should pass copyscape. You can use spun content, and if you do I suggest you use spun content designed for your PBN, and that you go through and you clean it up after you run it through the spinner. One article can easily be spun into many articles. If you clean it up while its in the spinner you can save yourself a lot of time by not needing to clean each article after its un-spun. I find that I can get most of my articles cleaned up in 10-15 minutes.
Sure it is not what I want to be doing for 10-15 minutes, but if you are only doing 1 article a week it is a very small investment of time. This small investment can save you a ton of time down the road. As I have seen, if you invest a small amount of time up front, it usually will save you a ton of time later if things happen (hacking or de-indexing for crap content).
So now that you have content taken care of, you need to think about your links. As I’ve been saying since 2012, make sure you link smart. Google does not want your website to be a funnel or a dead end. You clearly do because that is how you keep the link juice and help your rankings. So you need to make Google think you are playing by their rules. The best advice I can give is to make sure some of the links you have go to authority sites within your niche, but that you do not directly compete with. If you are a pet grooming website, it does not hurt to link to another site that sells toys, or another that sells pet food. You would want to avoid a site like Petsmart because they offer grooming services. You do need to spend a few minutes to find these links, because it will help your network overall.
OK, content and links down, what next? Hosting, you want to make sure that you don’t have too many domains from the same host linking to your money site. Most people suggest 2, at most 3 domains from the same host. There are a ton of 1$ hosting options out there. Hosting options like Godaddy or another domain registrar, you may be able to get away with 3-4 of your pbn’s there just because of how many people use them. It would not be un-natural at all to have several domains there for this reason. What you do need to worry about though is real sites linking to you from hosting you are already using. For this reason you might want to keep it to the 2-3 per host.
The last thing is domain privacy. I’m the first to admit I’m lazy. I buy the privacy. There are ways around it by giving your registrar fake info. I know people who do this, I know it works or they would not keep doing it, but again I’m lazy and spending a few bucks for me is just easier. The other downside is that Godaddy likes to send out emails making sure the email I gave them is correct. They usually do this about 2x a year. I think it would be a hassle to have to verify all of my domains in my PBN if they were all set up with different info. The good news is, the site itself does not appear to be taken down if I don’t verify the email. It appears that they just stop me from transferring it to another Godaddy account.
Is there more? There is always more. These are the basics though that you need to keep your networks indexed and keep the link juice flowing. If you are interested in some more advanced topics look into either editing the .htaccess file to keep majestic and moz and ahrefs bots off your pbn or simply use Spyder Spanker to do this. It will keep your network hidden better from your competition.
The next thing I’m working on for my next post is about a company that has made their PBN public that I saw while I was on vacation last week. I still have a lot of research to do into this, but it should make for a great read.